Kuki Abagurisha benshi ba Amazon bagura amatawulo afite irangi ry'ubudodo mu nganda zo mu Bushinwa?

Inganda zikuze zo mu Bushinwa zikora iminyururu yuzuye y’inganda ikubiyemo kudoda ipamba, gusiga irangi ry’amabara y’ubudodo, kuboha imyenda, gukata neza, kudoda, guhindura ibirango no kugenzura ubuziranenge. Bitandukanye n’amashuka asanzwe yacapwe ashyira imiterere ku mwenda urangiye, ikoranabuhanga rikoresha irangi ry’ubudodo ritanga irangi ry’ubudodo bw’ubudodo mbere yo kuboha, bigatuma habaho imirongo isanzwe, ifite amabara yihuta cyane kandi yihuta cyane, irinda gushwanyagurika nyuma yo kozwa imashini inshuro nyinshi.

Inganda zifite amahame akomeye agenga ubugari bw'imirongo, guhuza amabara, uburemere bwa garama y'imyenda n'ingano y'igitambaro, kugira ngo buri cyiciro cy'ibicuruzwa byinshi kigumane ubuziranenge. Amahugurwa menshi yihariye akora ku giti cye, harimoUruganda rw'amatawuli ya siporoku bikoresho byo kwitoza bikuraho ibyuya,Inganda zikora amatawulo yo kwiyuhaku bikoresho bya siporo n'imyitozo ngororamubiri, naInganda za Poncho zo gushushanya ibitambaroku bijyanye no gusurwa hanze no guhindura imyenda. Iyi miterere y'umusaruro igabanyijemo ibice iremeza umusaruro mwinshi neza no kongera kuvugurura ububiko buhamye kugira ngo ihuze n'ibyo abacuruzi ba Amazon basaba umwaka wose.

Kugura ibicuruzwa mu buryo butaziguye ku nganda bikuraho amafaranga y’ubwishingizi yiyongera ku bacuruzi, abacuruzi benshi n’abahagarariye uturere. Inganda zitanga ibiciro bisobanutse neza byahinduwe hakurikijwe ingano y’ibicuruzwa, nta mafaranga y’inyongera ahishe yo gusiga amarangi, kuboha cyangwa gupfunyika ibintu bisanzwe.

Mu gihe habayeho ibiciro byo kugura biri hasi, abacuruzi ba Amazon bashobora gushyira igishoro cy’inyongera ku kwamamaza kwa Amazon PPC, gupakira ibicuruzwa ku rwego rwo hejuru, gufotora ibicuruzwa no kwamamaza hanze y’urubuga aho gutanga serivisi zo hagati. Hagati aho, inganda nyinshi z’imyenda zo mu gihugu zishyigikira ingano ntoya y’ibiciro ku mashini zivanze za SKU, bigatuma abacuruzi bashya n’abaciriritse batangira gukoresha amashuka menshi icyarimwe badakoresheje ububiko bwinshi bw’ibikoresho no gufunga imari ihagije y’akazi.

Inyinshi mu nyandiko zigurisha amatawuli kuri Amazon zikorera ku bigo byigenga byigenga, kandi inganda zo mu Bushinwa zitanga ibisubizo byuzuye ku matawuli y’ipamba akozwe mu budodo kugira ngo zifashe abacuruzi gutandukana n’ibiciro bimwe cyane.

Serivisi zitangwa ku giti cyawe zirimo gushyira amabara y’imirongo yihariye, ubugari bw’imirongo bushobora guhindurwa, ingano z’igitambaro cyihariye cyo gukoresha ku mucanga, mu bwogero no mu myitozo ngororamubiri, ibirango by’ikirango gishushanyijeho cyangwa gishyushya, ibirango biboshyeho, ibirango bimanitseho n’ibipfunyika byo hanze byanditseho amakuru y’ikirango cy’abagurisha. Abagurisha bashobora gukora ibihangano byihariye by’ibicuruzwa n’imiterere yihariye bigaragarira gusa ku rutonde rw’amaduka yabo, birinda intambara z’ibiciro bakoresheje ibitambaro bisa bigurishwa n’abanywanyi benshi ku isoko rya Amazon.

Inganda z’imyenda zifite uburambe bw’imyaka myinshi mu gutwara ibintu mu mahanga zizi neza amategeko agenga igenzura ry’imyenda yo mu rugo ya Amazon, ibisabwa muri Amerika no mu muryango w’ubumwe bw’ibihugu by’Uburayi mu kugenzura ibicuruzwa bitumiza. Zishobora gutanga inyandiko zuzuye zishyigikira igihe icyo ari cyo cyose, harimo icyemezo cy’umutekano w’imyenda ya OEKO-TEX, raporo z’ibizamini by’ipamba 100%, inyandiko z’ibizamini by’ubudahangarwa bw’amabara n’impapuro z’igenzura zidafite formaldehyde.

Ibikoresho byuzuye kandi bihamye byo kwemeza ibicuruzwa bifasha abacuruzi ba Amazon gutsinda igenzura ry’ibicuruzwa mu buryo butagorana, bikuraho ibyago byo gukuraho urutonde rw’ibicuruzwa, gufunga ibicuruzwa cyangwa guhagarika kugurisha biterwa n’inyandiko z’ibicuruzwa zituzuye cyangwa zitujuje ibisabwa. Ubu buryo buhamye bwo kubahiriza amategeko bugabanya cyane ingaruka z’amategeko n’imikorere ku batunze amaduka yo mu mahanga.

Inganda zikora ibicuruzwa byoherezwa mu mahanga igihe kirekire zikomeje ubufatanye buhamye n’ibigo mpuzamahanga by’inzobere mu gutwara imizigo, bitanga ibisubizo bihuriweho byo gutwara imizigo mu mazi, mu ndege no mu buryo bwihuse mu bubiko bukomeye bwa Amazon FBA muri Leta Zunze Ubumwe za Amerika, i Burayi, Ositaraliya na Aziya y’Amajyepfo y’Uburasirazuba.

Inganda zishobora kurangiza serivisi z’agaciro mu rugo, nko gutondeka SKU z’amatawuliro, gushyiraho ibirango bya barcode bya Amazon FBA, gupfunyika no guhuza amakarito mbere yo koherezwa. Uruhererekane rw’ibicuruzwa rugenda rugabanya igihe cyo gutanga ibicuruzwa muri rusange kandi rugabanya igihe cyo gukora ku bagurisha ba Amazon badafite amatsinda mpuzamahanga yigenga agenga ibikoresho n’uburambe mu gucunga ibicuruzwa.

（Ibikoresho ni ibya interineti. Niba hari icyaha, twandikire kugira ngo tubikureho）